Hands on the job, phone ringing. Lorela has it.
A customer you don't answer calls the next name on the list. Lorela is an AI assistant for tradespeople: she takes the calls you can't get to, asks the caller what they need and sends you a summary by email or in the app. By evening you know who to call back, and you can get to the requests when your hands are free.
Updated November 8, 2026
How it works
1
Set up forwarding once
Dial a short code on your phone's keypad and the calls you don't answer go to the Lorela number. The number on your business cards and your truck stays yours.
2
Your phone still rings first
You take calls as usual. Lorela steps in only when you don't answer, you're on another call or you're out of signal - in a crawlspace, say.
3
A summary after the call
Who called, what they need, where and how urgent it is. By email or in the app - whichever you choose.
A sample call and summary
What happens when Lorela answers for you? Listen right here, without signing up or entering a phone number.
A sample call with Lorela
What the plumber learns after the call
His water heater is leaking onto the floor. He needs it fixed fast.
- Urgency: urgent
- Call back: tomorrow morning
The summary arrives in the app and by email. You decide when to call back.
Read the sample transcript
- Lorela: Hi, this is Lorela, Mike Carter's virtual assistant. How can I help you?
- Caller: Hi, this is Dan Brooks. My water heater is leaking, there's water all over the floor. I need it fixed fast.
- Lorela: Got it, I'll pass that on right away. How urgent is it?
- Caller: Pretty urgent, it's still leaking.
- Lorela: I'm passing your message to Mike right away. You'll get a call back as soon as possible. Have a good day.
What she handles for you
A new request
Finds out what needs doing, where and by when, and takes a name and phone number. You call back when you can, already knowing what it's about.
An emergency
Writes down what the customer describes and can flag it as urgent in the summary. What to do next is your call.
A regular customer
Looks up your contacts, so she recognizes Mrs. Johnson by her number and greets her by name. No "who's calling?" for people you've worked with for years.
A supplier or an order
Takes a message and notes the requested date or order number. Fewer interruptions on the job, no more sticky notes.
7 days free, then $19 a month. Less than one lost job costs. Your plan has a monthly limit of call minutes. Once it is used up, Lorela takes a short message instead.
Frequently asked questions
What if the customer doesn't want to talk to a robot?
Even a short answered call shows up in your list with the time and the caller's number, when it is available. If the caller leaves no message, the summary won't have details. You can always call back.
Will I know from the summary that it's urgent?
Lorela can mark a call as urgent based on what the caller describes. The summary shows what the customer said; how serious it is and which job comes first is your decision.
Do I have to install anything?
No. You set up forwarding with a code on your phone's keypad, and the summaries reach you by email. There is an app for iPhone and Android, but it's optional.
Hear how Lorela talks to a customer
Two minutes of a sample call say more than this whole page. Call her yourself - then decide.